Sunera Foundation

The Galle Literary Festival is making a comeback in 2025 after a five-year break. This celebrated event brings together renowned authors, poets, and thinkers from across the globe. The historic coastal city of Galle will once again host this vibrant celebration of literature and arts.

The 12th edition will run from February 6-9, 2025. Literary enthusiasts from near and far have been eagerly waiting for its return since 2024.

The 2024 festival drew over 5,000 visitors, with more international attendees than before. It featured 99 participants, including 25 local authors and 27 international guests.

The event offered a rich experience with more than 180 activities. These included talks, panel discussions, workshops, film screenings, and children’s programs.

Key Takeaways:

• The Galle Literary Festival, a prominent cultural event in Sri Lanka, returns in 2025 after a five-year hiatus.
• The 12th edition of the festival will take place from February 6-9, 2025, in the historic coastal city of Galle.
• The 2024 festival welcomed over 5,000 visitors, with a significant increase in international attendees.
• The festival featured 99 participants, including local and international authors, poets, and intellectuals.
• More than 180 events were scheduled during the festival, offering a diverse and engaging experience for attendees.

Galle Literary Festival Announces Dates for 2025

The Galle Literary Festival is set to return in 2025. This major South Asian literature event will be held from February 6-9, 2025. The historic city of Galle, Sri Lanka, will host the 12th edition of this prestigious book festival.

12th Edition Set for February 6-9, 2025

The Galle Literary Festival prepares for its 12th edition. Harper’s Bazaar Magazine UK named it the “No.1 Literary Festival in the world” in 2011. The festival dates align with Sri Lanka’s Independence Day on February 4th.

This timing allows attendees to enjoy both the literary event and cultural celebrations. Visitors can explore Sri Lanka’s rich heritage alongside the book festival.

Festival Expects Significant Increase in Attendees

The 2025 edition aims to attract more literature fans from around the world. Organizers expect a surge in visitors after the festival’s successful 2024 return. They’re focusing on drawing attendees from India, the Middle East, and Europe.

The festival showcases the best of South Asian literature. It also provides a platform for writers’ retreats, adding to its appeal.

Year	International Writers	Sri Lankan Writers	Total Events
2024	40	50	70+
2025 (Projected)	60	75	100+

Curating a Vibrant and Thought-Provoking Program

The Galle Literary Festival 2025 promises an exciting lineup of events. Organizers are planning panel discussions, workshops, and creative experiences. These events will explore current global issues through literature.

The festival focuses on South Asian literature and meaningful conversations. It aims to bring together writers, readers, and thinkers. Attendees can engage in intellectual discussions and cultural exchanges.

Sri Lanka’s Galle Literary Festival Returns After Five-Year Hiatus

The Galle Lit Fest made a triumphant comeback in 2024 after five years. This 11th edition attracted over 5,000 book enthusiasts from January 25th to 28th. Attendees dove into the vibrant world of literature once again.

The 2024 festival featured 99 key figures, including 25 local and 12 diaspora authors. It also hosted 27 international participants, 9 chefs, and 24 moderators. With 180 events, the festival covered topics from Sri Lankan literature to global history.

The lineup included discussions on engaging the next generation with nature. The diverse programming offered something for everyone, making it a must-attend event.

Positive Feedback from 2024 Edition

Attendees and authors praised the Galle Lit Fest for its diverse programming. The festival issued 5,392 tickets, with nearly half of all events sold out. This showed strong enthusiasm and support for the beloved literary event.

Attendee Feedback	Author Feedback
“An incredible celebration of literature and culture”	“Probably the best literary festival in the world” – Sebastian Faulks
“A truly enriching experience”	“The best festival I’ve ever been to, not just for literature but the arts as a whole” – Vidura BR
“Can’t wait for the next edition!”	“One of the most stimulating, fun and beautiful festivals I have ever attended” – Moni Mohsin

Headlining Authors Praise the Festival

Headlining authors gave glowing reviews of the Galle Literary Festival. Mary Beard, Sebastian Faulks, Christina Lamb, and Anthony Horowitz attended the event. Alexander McCall Smith also joined, sharing insights with eager audiences.

The Festival Director highlighted the event’s role in promoting Galle and Sri Lanka. It has become a hub for creative travelers and literary enthusiasts. The festival also aims to foster a reading culture in the region.

The Galle Lit Fest continues to grow and evolve. It showcases the enduring power of Sri Lankan literature and its global appeal.

Conclusion

The Galle Literary Festival’s 2025 edition promises to be exciting. Founder Geoffrey Dobbs reaffirms its commitment to learning and cultural exchange through literature and arts. The festival seeks partnerships to make Galle a hub for education and development.

This event goes beyond literature. It creates a platform for discussions on current issues and human rights in Sri Lanka. The festival invites international writers to highlight challenges faced by cultural workers and activists.

The festival aims to foster dialogue among moderates from all communities. It focuses on social and political matters to promote understanding. With increased international participation, the event solidifies its position in South Asia.

The Galle Literary Festival continues to grow and evolve. It remains true to its core values of education and cultural exchange. Through literature, it promotes progress in Sri Lanka and beyond.

Sri Lanka has secured a spot among the best places to visit in 2024. Condé Nast Traveler, a prestigious luxury travel magazine, recognized the island’s unique appeal. Sri Lanka’s blend of natural beauty, cultural heritage, and emerging travel experiences caught their attention.

Sri Lanka’s tourism is bouncing back stronger than ever. The focus is on sustainable growth and showcasing diverse attractions. From tea-filled highlands to palm-fringed shores, Sri Lanka offers authentic encounters and luxurious escapes.

Condé Nast Traveler’s endorsement highlights Sri Lanka’s resilience and appeal. This recognition will likely drive increased interest from affluent, independent travelers. The magazine’s global audience is sure to take notice of Sri Lanka’s inclusion.

Key Takeaways

• Sri Lanka named one of the best places to visit in 2024 by Condé Nast Traveler
• Luxury travel magazine highlights Sri Lanka’s natural beauty, cultural heritage, and emerging experiences
• Sri Lanka tourism rebounds with focus on sustainability and showcasing diverse attractions
• Endorsement from influential publication to drive increased interest and bookings
• Tea-filled highlands and palm-fringed shores offer range of authentic encounters and luxurious escapes

Condé Nast Traveller Highlights Sri Lanka’s Allure

Sri Lanka has caught the eye of Condé Nast Traveller as a top travel spot for 2024. The island nation blends luxury, wellness, and eco-friendly experiences. South and Central Sri Lanka are especially captivating regions.

Sri Lanka Ranks Among Best Places to Go in 2024

Condé Nast Traveller readers have given Sri Lanka high praise. In the 2021 Readers’ Choice Awards, Sri Lanka scored 93.96 out of 800,000 responses. This tops its previous year’s rating of 91.79.

The recognition shows Sri Lanka’s appeal to global travelers. Many seek authentic experiences and off-the-beaten-path adventures here.

Focus on South and Central Sri Lanka

South and Central Sri Lanka lead the country’s tourism revival. These areas offer natural beauty, cultural heritage, and luxury stays. Travelers can explore UNESCO-listed Galle Fort and lush tea plantations in Hatton.

The region’s appeal grows with new offerings. Meraki, a nine-room eco-friendly retreat in Matara, opens in early 2024.

Destination	Attraction	Opening Date
Galle	Galle Literary Festival	January 2024
Galle	Gourmet Galle Food Festival	January – March 2024
Matara	Meraki Retreat	Early 2024

Luxury and Wellness Boom from Tea-Filled Highlands to Palm-Fringed Shores

Sri Lanka’s tourism is shifting to experience-based models for high-value tourists. The tea-filled highlands offer serene escapes for wellness seekers. Hotel Ceylon Tea Trails in Hatton is a prime example.

The south coast boasts pristine beaches and luxurious resorts. A new Hilton resort near Yala National Park adds to the coastal allure.

Sri Lanka Among Condé Nast Traveller’s ’24 Best Places to Go in 2024

Sri Lanka has earned a spot in Condé Nast Traveller’s “The 24 Best Places to Go in 2024”. The island’s south and central regions blend surf and wellness cultures. Sri Lanka is focusing on sustainable tourism to protect its natural wonders.

Emerging Phoenix-Like from Economic Crisis with New Attractions

Sri Lanka is bouncing back from economic setbacks with exciting new attractions. The country boasts 22 national parks, showcasing diverse plant and animal species. Sri Lanka’s eco-friendly practices ensure its natural treasures remain pristine for future generations.

Food Festivals, Wellness Retreats, and Historic Hiking Trails

Sri Lanka is launching a new food festival, wellness retreats, and a historic hiking trail. The Pekoe Trail, completed in 2023, spans 186 miles through the Central Highlands. This path takes adventurers through local villages, tea plantations, and holy shrines.

Destination	Recognition
Sri Lanka	Top 3 must-visit destinations for summer ’24 by Forbes Featured in Condé Nast Traveller’s “The 24 Best Places to Go in 2024” Included in Travel + Leisure’s “The 50 Best Places to Travel in 2024”
Mirissa Beach, Sri Lanka	Recognized among Tripadvisor’s “Best of the Best Beaches” for 2024

Global tourism is rebounding, reaching 97% of pre-pandemic levels in the first quarter. Sri Lanka is ready to attract a big share of the 285 million international travelers. The country offers authentic experiences for those seeking memorable journeys.

Conclusion

Sri Lanka’s recognition by Condé Nast Traveller as a top destination for 2024 highlights its resilience. The country has bounced back from economic challenges, offering diverse attractions to visitors. From food festivals to wellness retreats, Sri Lanka caters to various interests.

Tourist arrivals have steadily increased, with India being the largest source market. In just five months, Sri Lanka welcomed over 864,000 tourists. This surpasses half of the previous year’s visits during the same period.

The island nation’s popularity on social media platforms is soaring. Millions of TikTok views and Instagram hashtags showcase its appeal to travelers worldwide.

Sri Lanka prioritizes visitor safety through implemented measures. Fully vaccinated travelers can enter with a negative PCR test, avoiding quarantine. Non-vaccinated visitors must follow specific guidelines to ensure everyone’s well-being.

The country actively participates in regional tourism initiatives. Its involvement in the BIMSTEC Network of Tour Operators demonstrates commitment to industry growth. This collaboration fosters partnerships with neighboring nations, boosting tourism prospects.

Sri Lanka’s inclusion in Condé Nast Traveller’s list opens doors for growth. It attracts international brands and creates new business opportunities. The country is set to become a must-visit destination, contributing to its economic expansion.

Sri Lankan President Ranil Wickremesinghe has unveiled a new tourism strategy called ‘Visit Sri Lanka’. The plan aims to attract 5 million tourists, focusing on 2.5 million high-end visitors. This approach is expected to boost the travel industry and drive economic growth.

The strategy will launch in August or September. It aims to revitalize the tourism sector and expand the economy. This innovative approach to tourism promotion is expected to yield positive results.

President Wickremesinghe stressed promoting Sri Lanka as a tropical destination with diverse culinary experiences. The strategy will highlight culinary tourism, focusing on fusion food from Asia and Europe. This approach aims to attract more tourists to the country.

The government plans to establish a Culinary School with private sector and travel industry partners. This school will enhance the hospitality sector’s capabilities. It will also upskill the workforce in tourism and culinary tourism.

Indian estimates suggest Sri Lanka can accommodate up to 10 million tourists. This potential is especially high for visitors from Asia and the Indian Ocean region. The ‘Visit Sri Lanka’ plan is a crucial step towards realizing this potential.

Sri Lanka aims to become a top destination for travelers worldwide. Innovative marketing strategies and sustainable development are key to this goal. These efforts will help Sri Lanka’s tourism sector recover, despite recent challenges.

Key Takeaways

• President Ranil Wickremesinghe’s ‘Visit Sri Lanka’ plan aims to attract 5 million tourists, with a focus on 2.5 million high-end visitors.
• The strategy emphasizes promoting Sri Lanka as a tropical destination with diverse culinary experiences, highlighting fusion food from Asia and Europe.
• The government plans to establish a Culinary School in collaboration with the private sector and travel industry to enhance the hospitality sector’s capabilities.
• Sri Lanka has the potential to accommodate up to 10 million tourists, particularly from Asia and the Indian Ocean region.
• Innovative marketing strategies and a focus on sustainable development are key to achieving remarkable recovery in Sri Lanka’s tourism sector.

President Ranil Wickremesinghe Unveils Ambitious Tourism Strategy

President Ranil Wickremesinghe has revealed a bold tourism plan for Sri Lanka. The goal is to attract 5 million tourists, with hopes of reaching 7.5 million in the future. A new ‘Visit Sri Lanka’ initiative will launch in August or September.

New ‘Visit Sri Lanka’ Plan to Launch in August or September

The ‘Visit Sri Lanka’ plan is nearly complete. It will be officially unveiled soon. This initiative aims to boost tourism and grow the country’s economy.

Focus on Attracting 2.5 Million High-End Visitors

The strategy targets 2.5 million high-end visitors out of 5 million tourists. Sri Lanka aims to appeal to wealthy travelers by offering sustainable, quality experiences. This approach justifies higher rates and attracts a more affluent market.

Year	Target Number of Tourists	High-End Visitors Goal
Upcoming Year	2.5 million	1.25 million
Future Target	5 million	2.5 million
Aspirational Goal	7.5 million	3.75 million

Potential to Accommodate 10 Million Tourists from Asia and Indian Ocean Region

Indian estimates suggest Sri Lanka can host up to 10 million tourists. This potential focuses on visitors from Asia and the Indian Ocean region. Sri Lanka plans to use its prime location and develop niche markets.

By doing so, the country aims to become a top tourism destination. This strategy could solidify Sri Lanka’s position in the global travel industry.

Boosting Culinary Tourism and Skill Development

Sri Lanka aims to become a top culinary tourism destination. The government sees its potential for attracting high-end visitors and sustainable tourism growth. A culinary school will be established to enhance hospitality skills.

The country will showcase its rich culinary heritage to food enthusiasts worldwide. The school will train personnel in Asian fusion food and European cuisine. This initiative will create opportunities for local communities and support sustainable tourism.

Diverse Culinary Experiences

Sri Lanka’s cuisine is a flavorful mix influenced by history and culture. Visitors can explore a wide range of culinary experiences. From spicy curries to fresh seafood, the country offers many must-try dishes.

Dish	Description
Rice and Curry	A staple meal featuring steamed rice served with various curries, vegetables, and condiments
String Hoppers	A popular breakfast dish made from steamed rice noodles, often served with curry and sambal
Lamprais	A Dutch-influenced dish consisting of meat, rice, and various accompaniments baked in a banana leaf
Kottu Roti	A street food favorite made by chopping roti (flatbread) with vegetables, eggs, and meat or seafood

Skill Development in Hospitality Services

The culinary school will boost skill development in hospitality services. It will train personnel in food preparation, presentation, and service. This investment will improve the overall visitor experience.

The school will benefit the tourism industry and local communities. It will provide valuable skills and job opportunities in hospitality. This initiative supports sustainable tourism practices and economic growth.

Sri Lanka’s ‘Visit Sri Lanka’ Plan Aims to Attract 5 Million Tourists

Sri Lanka’s tourism sector is bouncing back after facing multiple challenges. The ‘Visit Sri Lanka’ plan targets 5 million annual tourists. The Ministry of Tourism is finalizing a strategic plan up to 2025.

The plan is 95% complete. It focuses on reviving tourism and growing the economy. Innovative marketing and sustainable development are key priorities.

Revitalizing Tourism Sector and Expanding the Economy

About one million foreign visitors have arrived in Sri Lanka this year. The goal is to reach 1.5 million tourists by year-end. Plans are in place to attract more European and Middle Eastern tourists.

Tourism promotion efforts highlight the upcoming Asian Cup. These showcase Sri Lanka’s rich culture and diverse eco-tourism opportunities.

Remarkable Recovery Post-Multiple Crises with Innovative Marketing Strategies

Sri Lanka’s tourism sector has shown resilience after multiple crises. Free tourist visas until March for key markets have helped attract more visitors.

SriLankan Airlines is expanding its fleet and increasing flights. The airline serves 114 destinations in 62 countries. It plans new partnerships with Middle Eastern and South Asian carriers.

Year	Tourist Arrivals	Tourism Earnings
2018	2.5 million	$4.4 billion
2024 (First Half)	1.01 million	$1.5 billion
2024 (Target)	2.5 million	$4 billion
2026 (Target)	5 million	–

Efforts to Boost Year-Round Tourism and Sustainable Development

Sri Lanka aims to boost year-round tourism and promote sustainable development. Plans are underway to create night-time facilities in popular tourist spots. This will transform them into vibrant 24/7 hubs.

The government is exploring adventure travel and eco-tourism opportunities. The Central Province may become a sustainable tourism hub. Strict measures will target unfair pricing practices aimed at tourists.

Taxi associations will be formed to improve tourists’ convenience and safety. These efforts aim to enhance the overall visitor experience in Sri Lanka.

Conclusion

Sri Lanka’s ‘Visit Sri Lanka’ plan aims to attract 5 million tourists. President Ranil Wickremesinghe unveiled this ambitious strategy, set to launch in August or September. The plan targets 2.5 million high-end visitors and 10 million from Asia and the Indian Ocean region.

The strategy focuses on revitalizing tourism and expanding the economy. It showcases Sri Lanka’s recovery after multiple crises through innovative marketing. The country is also emphasizing culinary tourism and skill development.

Sri Lanka plans to promote itself as a tropical destination with diverse culinary experiences. It will establish a culinary school with private sector and travel industry support. Training personnel in hospitality will enhance the country’s appeal to food enthusiasts.

Sri Lanka boasts a rich array of tourist attractions. These include historical sites, national parks, biodiversity, and cultural festivities. Its strategic location connects vital air and sea routes between Europe and the Far East.

The global tourism industry accounts for 10% of GDP and employs one in ten jobs. Sri Lanka’s efforts to boost year-round tourism are crucial for economic growth. The ‘Visit Sri Lanka’ plan demonstrates commitment to revitalizing the tourism industry.

By setting ambitious targets and leveraging diverse attractions, Sri Lanka aims to become a leading destination. The country is poised to attract millions of visitors and contribute significantly to national prosperity.